Staying long at home, tuning into MTV music channel and trying on several outfits from mom’s closet when no one is home during summer break.
“Old times glam” was the inspiration for Ray Chu’s SS18 collection.
Focused on understated details by playing with placed hardware detail, this season, Ray Chu gets further by using different texture and textile from punched effect denim to shimmering multi color glittery strips knit. Sunken in MTV glam, the collection started simply with 80- 90s elements by applying in to the long slim fit pants and cropped top and retro vintage washed denim ensembles to a shade of horizon blue.
From earthy Sand oversized trench coat to Energy Red slouchy pants, all in clean shapes and of the slightest silhouettes.
Ray Chu continues on orchestrating the imagination with the most diverting understated details like the use of meticulously placed hardware; screw nickel-back grommets, biker chain straps, and playing with contrasting proportion looks. All of which represent the brand’s uninhibited spirit and being a bit apart from the system.